The EU apparatchik is often seen as an administrative monster happily gorging on all of our hard-earned national budgets. Is it time for Brussels to get a makeover?

Europe=EU remains common math. Europe=EU is also often equated with the regulating of banana angles and current theoretical equations around the Euro Crisis. Currently many are fixating on ‘us’ having to pay those astronomic debts of certain countries – inept, southern countries!

Europe can offer many opportunities. We travel,work, live, study easily in a global world. Compared to many other political systems in the world, we still retain a sense of social security solidarity and justice. There is (relative) peace. And freedom of speech and thought. But these advantages are often either unrecognised or taken for granted. Meanwhile no one has arisen above the grey suits of Brussels to embody some kind of vision – someone who could convince media and public while inspiring a younger generation to action or engaged citizenship. Where’s our B. Hussein Obama?

Questions:
 

• When did you last use a stereotype what was it?
• Can stereotypes serve a function?
• Who is your European icon and why?
• You are a communications/PR advisor and are free to remake the EU’s image. What would you do first?
• You are appointed EU President. What’s action point No.1?
• Europe 2100: draw a mental map. Where are the boundaries?